We’re excited to announce the rebrand of Trade Funding, designed to make business finance less scary and more empowering for Australian SMEs. Our new identity reflects our commitment to transparency, clarity, and approachability in an industry often clouded by complexity and hidden terms.
Why the Rebrand?
In today’s financial landscape, businesses of all sizes struggle to navigate the maze of funding options. From startups seeking their first capital injection to established enterprises looking to scale, the journey to secure the right financial solution can be intimidating.
“We noticed that many business owners feel anxious when approaching financial institutions,” says Matt Bauld, Co-founder of Trade Funding. “Our rebrand is about changing that narrative. We want business owners to feel confident and clear about their funding options, which is why we’ve embraced transparency as our core principle.”
Meet Cashper: Your Friendly Financial Ghost
At the heart of our new identity is Cashper, our friendly ghost mascot who symbolises our approach to business finance. Why a ghost? Because unlike traditional lenders, with Trade Funding, there’s nothing hidden, everything is clear.
“Cashper represents our promise that there are no financial surprises lurking around the corner,” explains Ben Lyons, Co-founder of Trade Funding. “The ghost is transparent, approachable, and a bit playful – exactly how we want business financing to feel.”
Transparent Business Finance Solutions
Our Compare tool allows businesses to uncover financial products tailored specifically to their needs. Whether you’re looking for:
- Business loans with fast approval and no hidden fees
- Invoice financing solutions to improve cash flow
- Trade finance options to support import/export operations
- R&D funding to bridge the gap while waiting for grant payments
- Equipment leasing with flexible terms
Our platform helps you compare options side by side, with complete clarity on rates, terms, and conditions.
What This Means for Australian SMEs
For business owners across Australia, our rebrand represents more than just a new look – it’s a commitment to making business funding more accessible and less intimidating.
With Trade Funding, you can:
- Compare business loan options with complete transparency
- Access fast and competitive funding without the usual stress
- Find tailored financial solutions that actually fit your business
- Make informed decisions with clear, straightforward guidance
- Secure growth capital without giving up control or facing overwhelming terms
Beyond Traditional Lending
We understand that each business has unique financial circumstances. Whether you’re an enterprise seeking growth capital without giving up equity, a founder launching your first venture, or an established business looking to optimise cash flow, Trade Funding’s new approach brings clarity to the process.
Our rebrand speaks to businesses that have felt frustrated by limited funding options or intimidated by traditional lenders. We’ve created an experience that puts you in control, with straightforward comparisons and honest advice.
Join Us on This Journey
We invite Australian businesses to experience funding without the fright. No tricks, just clear, tailored financial solutions that fit your business.
The finance industry doesn’t need to be scary, and with Trade Funding, it never will be again.
Want to learn more about how Trade Funding can help your business find the right financial solution? Call us at 1300 161 641.
Trade Funding – Fearless Funding.
