Beyond Traditional Funding: How Australian Business Owners Are Taking Control of Their Financial Future
The business funding landscape is evolving rapidly, with Australian SMEs and startup founders increasingly prioritising ownership, transparency, and sustainable growth over quick capital injections. A recent study by SmartCompany and Tractor Ventures surveying nearly 400 business owners reveals a significant shift in attitudes toward traditional funding models, with entrepreneurs seeking alternatives that offer greater flexibility and control.
Introducing the New Trade Funding: Funding Without the Fright
We’re excited to announce the rebrand of Trade Funding, designed to make business finance less scary and more empowering for Australian SMEs. Our new identity reflects our commitment to transparency, clarity, and approachability in an industry often clouded by complexity and hidden terms.
